92 Natural is a wellness-led skincare brand created around the belief that everyday care should feel intentional, effective, and deeply grounded. The objective was to develop a distinctive visual identity that reflected the brand’s natural foundations while presenting them through a refined, contemporary, and premium lens.
The final identity brings together an elegant wordmark, expressive serif typography, botanical illustrations, warm natural colors, and a flexible packaging system. Applied across skincare products, boxes, labels, stationery, and branded touchpoints, the system creates a consistent experience that feels gentle, trustworthy, sensorial, and timeless.
Created a refined wordmark and typography system that balances natural softness with modern sophistication.
Developed a cohesive packaging and label system designed to remain recognizable across the complete skincare range.
Directed the brand’s visual language, combining botanical artwork, amber packaging, tactile materials, and warm earthy tones.
Zelor Studio
