Hoagy Plug is a fast-casual food brand created for customers who want the convenience of fast food without compromising on freshness, flavor, or quality. The objective was to build an approachable and memorable identity that could establish the brand as a reliable everyday destination for handcrafted hoagies and satisfying meals.
The final identity brings together expressive typography, a vibrant red-and-cream color palette, playful food-inspired illustrations, bold photography, and a flexible packaging system. Applied across takeaway boxes, wrapping papers, uniforms, menus, storefront graphics, social media, and promotional materials, the visual system creates an experience that feels energetic, familiar, and full of personality.
Developed a bold restaurant identity that communicates freshness, speed, flavor, and neighborhood familiarity.
Created a flexible packaging system designed to deliver a recognizable and engaging customer experience.
Extended the visual language across food packaging, uniforms, digital campaigns, menus, and environmental applications.
Zelor Studio
