Sifarin is a next-generation wellness brand offering clean, science-backed supplements rooted in Turkish traditions. The objective was to create a thoughtful and contemporary identity that communicates transparency, purity, and proven efficacy while helping the brand stand apart within a crowded and often overly clinical wellness market.
The final identity combines a leaf-integrated wordmark, elegant typography, natural green foundations, warm category colors, custom wellness icons, and a flexible packaging system. Applied across vitamin bottles, supplement boxes, brand guidelines, social media, advertising, stationery, and digital touchpoints, the system creates a cohesive experience that feels natural, credible, premium, and design-conscious.
Developed a distinctive wordmark and leaf symbol representing natural wisdom, vitality, balance, and modern wellness.
Created a flexible, color-coded packaging system that clearly distinguishes supplement categories while maintaining strong recognition across the range.
Extended the identity across packaging, custom iconography, brand guidelines, social communications, stationery, lifestyle campaigns, and outdoor advertising.
Zelor Studio
